Objective: Recruit great clinician/educators to promote the latest diagostics and therapeutics
ProClinica was founded in 1975 by its president, Mel Snyder, and quickly developed a world-wide reputation for its unique sales-supportive educational/promotional programs: Sponsored CME programs, sales training programs, sales aids, journal advertising and professional/public relations programs.
ProClinica's clients and their best-remembered products include NEN/DuPont Imaging (thallium-201 imaging), Cutter Laboratories (Intralipid), Boots Laboratories (Synthroid, E-Mycin), and Campbell Soup (Intelligent Quisine). And the client execs and physicians with whom we developed them are as proud of those programs as we are (email us for references!)
Just six years after its founding, ProClinica was the subject of a New York Times column, "ProClinica's Unique Approach," citing its development of cross-functional education programs useful for physician education, sales training, publicity and rep detailing (see "ProClinica Promotion" page link above).
ProClinica pioneered doctor-to-doctor online communications when, in 1987, it created and ran "RadNET," where hundreds of nuclear medicine specialists and radiologists met daily to compare cases and engage in CME-accredited roundtables.
For most of the following 20 years, ProClinica was managed by Robin Hulton, executive vice president, and Charles Braver, vice president and creative director. Other long-time managers included Grace Patterson, Gail Breslow, Randy Gableman and Vineeta Pereira. Leon Soriano ran the Brussels office of ProClinica, where the principal clients were Upjohn International (Xanax, Regaine, and Prostin) and Nestle SA (infant formula)
In 1995, following the merger of ProClinica's clients and personnel into a New York advertising agency, and prior to joining MacroChem in late 2000, Mel was consultant to Tsumura (herbal Rx products), Yamanouchi (pharmaceutical and drug delivery) and Biodex (orthopedical rehab systems, and served as vice president of marketing, sales and business development for Immunomedics, Morris Plains, NJ.
In November of 2005, Mel left MacroChem to found a second-generation ProClinica Inc., structured to meet the challenges of marketing communications in today's ROI-focused, Part D challenged environment.